Once the type of campaign has been selected, the administrator can choose to add all users or a subset of users to a campaign.
When choosing a subset, users can be chosen through their Groups of attributes, or as Individuals from a list:
Administrators can build up a set of rules using segmentation to target specific users based on their attributes or behaviors.
Adding a ‘Rule‘ acts as an ‘and’ condition and builds on the previous filtering rules. Adding a ‘New Segment‘ acts as an ‘or’ condition to any previously applied segment rules. The number of Selected users will update as the rules are defined to highlight the number of users in the given scope.
Once all the required rules have been added to define the scope, click ‘Next‘ to add the assets to the campaign.